Nonprofit Marketing Resources

Many people from the private sector fail to realize just how competitive the nonprofit industry can be. In today’s world, every donor, volunteer, and person you hope to serve are faced with more options than they know what to do with. Between email, social media, direct mail, phone calls, donor events, billboards, etc., the average person is asked to take in more than they could ever absorb. The challenge for us as nonprofit marketers becomes answering a series of key why questions:

If your nonprofit has applied for and is using Google Ad Grant, prepare to see a big increase in traffic on your website. This is a good thing—more visitors mean more people will learn about your cause and potentially donate.

Some people might incorrectly say that email marketing is having a resurgence. As one of the first outbound marketing tools, email marketing received a lot of hype three decades ago. Contrary to what some people may think, it never disappeared; it just took a backseat to all the new social media bells and whistles. But the pendulum always swings back. Email marketing is once again being recognized as a critical component of digital marketing.

First impressions mean a lot, especially in the digital world. Your nonprofit’s website is the face that greets potential donors, volunteers, and even staff members. You want to make sure it stands out and opens the door for these newcomers to visit and stay awhile. There are a few basic elements that make up a successful website.

When’s the last time you learned something new? If it’s been a while, it might be time to pick up some new skills. The need for continued education never ends in the nonprofit sector. There is always something to learn or a skill to improve upon, making it seem challenging to keep up.