Nonprofit Marketing Resources

Imagine turning every supporter into a fundraiser for your cause. That's exactly what peer-to-peer fundraising does: Instead of your nonprofit asking for donations directly, individuals reach out to their own networks of friends, family, and colleagues.

I was working overnight shifts at a nonprofit organization about ten years ago, and was trying to find things to do to keep myself occupied (and awake). I noticed that aside from a very basic website, the organization had no online presence. It seemed like there were some missed opportunities, so I asked the Executive Director if I could work on getting the organization set up on social media. I could tell she didn’t really see the value in it, but she said I could work on it when my normal job duties were finished. This gave me about two hours a night.

Sandy Rees is the owner of Get Fully Funded, an organization which provides consulting services for nonprofits regarding fundraising strategies. Rees found herself in the nonprofit sector when she visited a local rescue organization while working in marketing for a corporate staffing company. This organization, Knox Area Rescue Ministries, asked her to be a part of their board.

One of the hurdles any nonprofit organization faces is the issue of funding: ‘nonprofit’ is right there in the name, after all. But humanitarian aid, charity efforts, and social awareness campaigns all require funds to fully implement. The silent auction is one of the tools in your nonprofit funding toolbox, and in this article, we’re going to explore how to run a silent auction and put it to work for your organization.

The rise of social media has changed the ways we interact, network, and do business. Social media networks allow users to organically cultivate social, political, and commercial movements that express themselves in traditional institutions. As movements become popular, they become standard business practices in digital marketing.