Nonprofit Marketing Resources

Started in 2012, Giving Tuesday is an internationally-recognized movement that focuses on giving back. Now, Giving Tuesday 2021 could be a key fundraising day for your organization.

Many nonprofits make the mistake of thinking that fundraising only applies to raising money, so they neglect contributions that are not cash. In-kind donations include gifts of time, goods, expertise, and services. These kinds of contributions can help your nonprofit thrive, especially when economic times are tough, by lowering operating costs and providing needed materials and services to help meet your organization’s objectives.

Sometimes, all that stands between you and a donation is a way to accept that donation. Imagine accepting a donation right from your phone! In a world where the swipe of a card goes a long way, having the mobility to do so is priceless.

We know you work hard all year long to fundraise for your organization, but did you know the last month is when it counts the most? According to Charity Navigator, 30% of all giving occurs in December and 12% occurs on the last three days.

Donating with the click of a button? Seems too good to be true. However, Facebook makes this possible with their digital fundraising tools. While not a difficult process, there are a few steps your nonprofit can take to start maximizing Facebook donations. Let’s take a look at the process.