Nonprofit Marketing Resources

Interested in the VisitorEmail Service For Your Nonprofit? Schedule a Meeting To Learn More!

Since 2003, Google Ad Grants have been empowering nonprofits to communicate, recruit, fundraise, and more. The grants provide up to $10,000 worth of ads per month to qualifying nonprofits. While many organizations won’t need the full amount to achieve their goals, these grants offer the potential to significantly increase your organization’s reach and provide the flexibility to grow alongside your nonprofit. In summary, they are a powerhouse tool that can supercharge a nonprofit’s progress toward its goals.

When was the last time you heard anyone in marketing tell you to “think small”? Trust us, we’re not crazy. We are as big of believers as anyone in setting seemingly unreachable goals, but our experience suggests that the secret to hitting these goals is very counterintuitive.

The key to successful marketing is knowing your market. The types of ads that appeal to one people group might not appeal to the other, and unless you define who you are targeting, your ads will most likely not be as effective as they can.

Spending your valuable time on growing your online social media presence can seem like a waste when you have more pressing issues to worry about. As a nonprofit, you may be tempted to use your social media sparingly or even not at all. This, though, is to do yourself a disservice. Social media is one of the best, free ways to get out your message as a nonprofit. You can choose to spend money advertising your posts, or you can merely let them generate organic conversation (conversation generated merely likes, comments, and shares). Either way, having a strong social media presence is one of the best things you can do to boost your reach. Keep reading for our top 5 tips to grow your social media presence.