Nonprofit Marketing Resources

Since Universal Analytics (UA) was phased out and replaced by Google Analytics 4 (GA4) in 2023, nonprofit marketers have been facing a steep learning curve. That’s because this transition isn’t simply an upgrade; it represents a fundamental transformation in how data is collected, processed, and understood. Understanding the new architecture of Google Analytics is critical for nonprofits aiming to accurately measure website performance, inform their campaigns, and make data-driven decisions.

Unravel Google Ads' learning phase: understand duration, expectations, and optimization tips to boost campaign results during this key period.

Event tracking is a powerful feature of Google Analytics, which allows you to record individual actions on a website in more granular detail. For example, while Google Analytics can tell you which pages are getting more traffic than others, event tracking can show which links on which pages are getting clicked, which videos are being played, how far people are scrolling on the page, which add to cart button visitors are using, and more.

We are excited to announce NPM’s migration to Invoiced.com for all future client invoicing! This new system has a number of benefits for our clients, including access to a new Client Billing Portal where you can view and download all your invoices and past payment records in one place.

Many companies give great nonprofit discounts on software and web services. This list of nonprofit deals shows how to save money while taking your organization to the next level!